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Kirana to Cloud: The Corner Shop Learns to Anticipate
From khata book to cloud, India's corner shops are turning daily memory into searchable service. What changes for the shop and its customers?
CNN Leads Cable News Gains With 21% Total-Day Demo Jump
Fox News, MS NOW and CNN all grew viewers in the Oct. 12 week, but CNN's 21% total-day A25-54 gain reclaims the No. 2…
Chai, Study Calls, Maps: India’s Everyday Data Layer
A look at the quiet data layer behind UPI chai, video-call study groups and live road maps, and what it means for marketers.
Morrisons turns fresh produce into Halloween monsters
Morrisons and Leo UK launched Market Street Monsters, an OOH push using fruit and veg to make seasonal value feel playful until 31 October.
Wipro India names Kuldeep Sehrawat director and head of marketing
Kuldeep Sehrawat, formerly of IBM India, has joined Wipro as director and head of marketing for India, bringing deep B2B and partner-led marketing experience.
Jio Story: The Everyday Rituals Behind India’s Data Shift
From the data saver to Dadi's first video call, five daily routines show how connectivity became part of life, not a monthly bill.
