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Jio Story: Saver, Binger, Shopkeeper, Creator, Dadi
From the data saver to Dadi's first video call, five everyday habits show how India's data question moved from cost to use for one…
How Asian Paints’ Har Ghar Kuch Kehta Hai Changed Indian Ads
How a 2002 Asian Paints film made home an emotional promise, changed paint advertising in India, and still frames the brand's storytelling today.
Coca-Cola Keeps WPP Globally, Omnicom Takes North America
Coca-Cola ends its global media review with WPP retaining most markets, Omnicom taking North America, and a phased rollout from December 1, 2026.
Jio Story: The Shared Nostalgia Behind My First Video Call Home
In this Jio Story, we unpack why 'my first video call home' became collective nostalgia and why brands build on shared memories.
Ad watch: Kisna puts Shahid and Mira in festive jewellery film
Kisna's festive and wedding campaign pairs brand ambassadors Shahid Kapoor and Mira Rajput Kapoor with a reprised Woh Kisna Hai and a 300+ billboard…
KISNA revives Woh Kisna Hai with Shahid Kapoor and Mira Rajput
KISNA Diamond & Gold Jewellery reprises the 2005 Bollywood song Woh Kisna Hai with Shahid Kapoor and Mira Rajput for a festive gifting campaign.
