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The Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Four data habits, not demographics, explain India's connected decade. Which one are you: Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
GIVA’s Heer Se Shuru Diwali campaign centres self-gifting
GIVA's Heer by GIVA launches Heer Se Shuru Diwali, a festive campaign urging women to include themselves in their gifting plans.
GNC India’s magnesium pitch: 1.7X absorption, not another bottle
GNC India CEO Mayank Jha on why the brand is pushing verifiable transparency, a non-buffered magnesium formulation and everyday wellness over gym-only sales.
Jio Story: Fourteen Fans, One Phone, One Pop Culture
From a cricket huddle to a finale night, one connection became India's shared pop-culture screen. Here's what that means for marketers.
SRK tops TV ad visibility at 26 hours a day; Dhoni next at 22
TAM AdEx's Jan-Sep 2026 report shows Shah Rukh Khan led TV ad visibility at 26 hours daily, while Akshay Kumar topped brand endorsements with…
Jio Story: The AI Dal Moment Is Infrastructure
How 5G, cloud and AI become ordinary kitchen habits: Jio's arc from the 2016 data reset to a simple dal question.
