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Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
72% see a strategic thinking gap. Can Indian marketing close it?
A WFA study finds 72% of marketers see strategic thinking as the top talent gap. India has talent—but do organisations develop it?
Programmatic fresher hiring in Delhi hits 50%: TeamLease
TeamLease EdTech's HY2 2026 report shows Programmatic Advertising Associate leads Delhi fresher hiring at 50%, while Digital Marketing Executive leads Mumbai at 48%.
Kirana to Cloud: The Shop That No Longer Forgets
How India's neighbourhood stores are moving from paper khatas to connected ledgers—and what changes at the counter and for regulars.
Concept PR wins Shree Naman Group’s 22 mn sq ft growth mandate
Concept PR will handle corporate positioning, leadership visibility and growth communications for Shree Naman Group's multi-sector business, including a 22 mn sq ft pipeline.
Jio Story: Chai, Class and a Road Trip Run on Data
From UPI at the chai stall to a study group call and a family road trip map: how Jio's data layer became India's everyday…
