Concept PR has won the integrated communications mandate for Shree Naman Group, a diversified Mumbai-based group with interests in real estate, hospitality, healthcare, food and beverages, financial services and travel services.
The agency will build and run a public relations strategy covering corporate positioning, leadership visibility, thought leadership and communication around the group’s businesses, growth plans and expansion.
What the mandate covers
Instead of a single product brief, Concept PR’s remit spans the corporate identity and multiple operating lines. Its core tasks include:
- Corporate positioning and leadership profiling
- Thought leadership and business-line storytelling
- Communication around the development pipeline and sector diversification
The business behind the account
Shree Naman Group was founded in 1993 by Jayesh Shah and has grown from a real estate business into a multi-sector organisation with more than 1,000 professionals and 4.5 million sq. ft. of delivered constructed area.
Real estate remains central, with residential and commercial developments across Mumbai such as Naman Xana, Naman Midtown, Naman Centre, Trent House and Naman Habitat. The group’s upcoming real estate pipeline is 22 million sq. ft., and it is building capabilities in development management and project management consulting.
Beyond property, the group has more than 800 hospitality keys under development across Mumbai and Goa, and a planned 1.5 GW data park in Mumbai being developed with MMRDA.
Why this matters for marketers
Diversification creates a communications problem. A group that serves home buyers, hotel guests, healthcare users, financial customers and travel consumers cannot run on a single product message. It needs a coherent corporate story that lets each business line borrow credibility while keeping its own relevance.
Concept PR’s scope maps neatly to a message architecture: one core corporate position, clear proof points for each sector, and visible leadership to make the story trustworthy. Different stakeholders will look for different evidence, so the agency has to coordinate the narrative without making the group look fragmented.
What to do with this
Before a similar launch or expansion, document one core message and two or three supporting proof points per business line. Use leadership visibility to carry the corporate story, and keep product communication sharp for the buyer or end customer.
The mandate suggests that communication budgets will follow the pipeline, not just the brand. Agencies are increasingly being asked to explain scale, sector entry and execution capability in the same brief.
Source: MediaNews4U
