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Small Performance Gains Can Quietly Kill Creative Judgment
Why small performance gains can distract marketing teams, narrow creative choices and make activity look like growth—and how to give every metric a job.
Arun Varghese Exits WPP Media After a Decade
Arun Varghese steps down as WPP Media's national head for emerging tech and experiential marketing after a decade, raising continuity questions.
AT&T CMO: Why Marketing Must Be an Engine for Growth
Kellyn Smith Kenny on why CMOs must understand business economics, build conditions for great work, and fix data before chasing AI.
Monks reshuffles leadership to drive EMEA and APAC growth
Monks expands Nirvik Singh's remit to APAC, appoints Ash Smith as EVP APAC and names Fay Denis du Peage MD for Australia and New…
Realme outlines 2027 India roadmap around marketing and retail
Realme’s CMO reassures Indian partners with a 2027 plan that ties a stronger smartphone portfolio to marketing, retail alignment and post-launch engagement.
More than 1/3 of TV viewing is still linear—unify the stack
A Viamedia viewpoint argues adtech's real fix is one layer connecting supply, demand and intelligence to manage fragmented linear and streaming media.
