More stories
Reliance Jewels’ Diwali Ad Lets Gen Z Rewrite Tradition
The Script Room's Diwali campaign for Reliance Jewels stars Raveena Tandon and Rasha Thadani, reframing rituals as evolving expression.
Jio Story: Cricket, a Finale and 14 People on One Phone
A cricket huddle, a finale night and wedding-season reels show how one connection became India's shared pop-culture layer—then, now and next.
Indie agencies pay 17% plus 12% in stacked DSP fees
Indie shops say they're stuck paying reseller fees even after hitting spend bars with The Trade Desk and Amazon DSP. Here's what that means…
Jio Story: 2016, Today and Mummy’s AI Dal Question
The full arc of India's data decade becomes simple at the kitchen counter, where 5G, cloud and AI meet Mummy's dal.
MONEYME mocks big banks in Bank Beating Loans
MONEYME and Otherside Studios target traditional banks with a national campaign built on a YouGov finding that 74.7% of Australians want more alternatives.
Salesforce to Buy Braze for $5.66 Billion
Salesforce is acquiring customer engagement platform Braze for around $5.66 billion in cash. Here's what it means for real-time martech stacks.
