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Jio Story: What a Saver, Binger, Kirana and Dadi Teach Marketers
From a data saver to Dadi's first video call, five everyday habits carry the arc from 2016's data reset to India's next digital chapter.
Durga Puja 2026: brands trade festive ads for purpose-led stories
From Sonagachi women co-creating an idol to inhaler checks at pandals, a look at how brands used Bengal's biggest festival for culture-led storytelling.
The Shared Memory Cue Behind Jio’s First Video Call Home
Shared memories like Jio's first video call home work because a common trigger meets a personal face. Here's how brands can build on them.
MamyPoko Pants Claims 50% Less Skin Contact in New Campaign
MamyPoko Pants launches Skin Breathe Care with a 50% less skin contact claim, shifting the diaper comfort conversation to breathability.
Jio Story: The Offer That Turned Data Into Behaviour
How the 2016 Welcome Offer reset India's data expectations and left marketers a brief that still shapes campaigns today.
JK Maxx Paints makes eco-friendly paint aspirational in new film
JK Maxx Paints launches JK Naturals Aura with a digital film, making eco-friendly paint aspirational via recycled materials and air-purification.
