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Netflix Ad Suite Adds 20+ Conversion Events and Trade Desk
Netflix's ad platform adds a new pixel, 20+ lower-funnel events, and Trade Desk audiences as it races to double ad revenue.
AI search turns prompts into customer research
Longer, more personal AI prompts reveal the needs and trade-offs behind intent. Here's how marketers can use that signal beyond prompt tracking.
281 Days to Revenue: Why Marketing KPIs Mislead Teams
Dreamdata's 2026 B2B benchmarks show cheaper clicks can mask weak account influence. Here is a four-question KPI audit for marketing leaders.
Jio Story: Kirana to Cloud, One Searchable Memory at a Time
The khata book is moving to the cloud. For the corner shop, that means searchable sales memory, better reorder cues and a new customer…
Drake Cooper launches 16 anti-drug ads with zero drug imagery
Idaho agency Drake Cooper flips cause advertising with 16 single-shot spots that show everyday highs—not drugs, needles or scare tactics.
Jio Story: The Chai Stall, the Study Call, the Road Trip
From UPI at a chai stall to a study group on video and maps on a family road trip, how everyday data moments became…
