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Global X ETFs bets its $93B platform on biggest ad push
The $93 billion ETF provider debuts a redesigned website, refreshed identity and its largest integrated ad push after nine months of research.
MICA Elevates Ruchi Tewari as Chief Marketing & Experience Officer
MICA has named Prof. Dr. Ruchi Tewari as Chief Marketing & Experience Officer, signalling a sharper focus on brand and stakeholder experience.
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
Jai Hind College Launches Undergraduate Marketing Science Lab
Mumbai's Jai Hind College has opened a marketing science lab where undergraduates will test real consumer data against evidence-based marketing laws.
Kirana to Cloud: The Counter’s New Daily Brief
The neighbourhood shop's paper khata is turning into a cloud memory. Here's what changes for the counter, the customer and the marketer.
