Omnicom’s integration of Interpublic Group is nearly complete, and the holding company’s third-quarter update suggests the merger is beginning to produce the acceleration executives promised when the deal closed just under a year ago.
Omnicom posted 7.2% organic revenue growth in Q3 compared with the same quarter in 2025. Total revenue reached $6.42 billion, or $6.01 billion net of disposed assets. Operating margin climbed to 18.2%, reflecting what CEO John Wren described as a steadily improving business.
The numbers behind the claim
- Organic revenue growth: 7.2% in Q3, up from 6.1% in Q2 and 3.9% in Q1
- Operating margin: 18.2%, up from 17.8% in Q2 and 14.8% in Q1
- Total revenue: $6.42 billion, or $6.01 billion net of disposed assets
- Omnicom Media: 53% of holdco revenue
- Assets sold: $412 million so far
“You can see that our growth is improving… and sequentially every quarter this year we’ve been getting better,” Wren said. “The good news is the new Omnicom is formed.”
With only a few non-core specialty marketing assets left to sell, the company is turning its attention to identity and AI. George Manas, chief growth and solutions officer, said Omnicom Media will be the point where the combined IPG assets are expressed, because marketing has become “extraordinarily fragmented and complex.”
Identity plus media, not AI for principal inventory
The holding company is pushing Acxiom/Real ID identity capabilities into Omnicom Media and across its agencies through the Omni platform. The goal is to give clients a persistent identity view of consumers, improve targeting precision, and connect that identity to media scale so more budget becomes working media.
Omnicom also drew a line on “principal AI” — the practice of offering free AI tools in exchange for deeper principal media commitments. Wren said Omnicom does offer principal media products that clients can opt into, but AI access is not part of that equation. Manas put it directly: the company is “not trading kind of AI credits for proprietary media positions.”
Instead, Omnicom is positioning identity and media scale as the value proposition, with agentic AI as an efficiency layer. Paolo Yuvienco, chief technology officer, said the Omni platform has been “natively agentic” for more than two years and can “more rapidly turn knowledge into action and action into outcomes.”
Why it matters for marketers
For marketing and media leaders, the update is a useful signal for evaluating agency partners. The pitch is moving beyond consolidation savings toward connected identity, AI-powered precision and visible media supply chains. Yuvienco said the aim is to shorten the media supply chain without eliminating it, driving more working media dollars and better visibility at the publisher endpoint.
Omnicom is also keeping a human in the loop for agent-driven workflows, especially where money moves. That governance point matters as more ad tech workflows become automated.
Source: Digiday
