Topic
Tag: Media Buying
35 stories
Omnicom posts 7.2% organic growth as IPG integration nears end
Omnicom says its Interpublic Group integration is nearly done, with organic revenue growth accelerating to 7.2% in Q3 as identity and agentic AI take…
Omnicom Wins Coca-Cola’s $785M North America Media Account
Omnicom wins Coca-Cola's North America media account, estimated at $785M, starting Dec. 1. WPP keeps global; Dentsu keeps Japan and South Korea.
Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
Indie agencies pay 17% plus 12% in stacked DSP fees
Indie shops say they're stuck paying reseller fees even after hitting spend bars with The Trade Desk and Amazon DSP. Here's what that means…
Havas grows 2.5%; second-tier holdcos still blur
Second-tier holdcos are pitching scale with agility, but consultants say only a few have a clear enough story to survive the Red Ocean.
Publicis pitches CEOs, not CMOs; Q3 revenue up 5%
Publicis Groupe is selling AI transformation directly to CEOs, bypassing the CMO. Q3 net revenue rose 5% to €3.529 billion, with PepsiCo won without…
Synthetic Audiences Are Moving From Tests Into Media Plans
Agencies and brands are testing campaigns on AI-generated synthetic audiences, cutting research time and reshaping media planning decisions.
PepsiCo shifts $1.9B media account to Publicis
PepsiCo moves its estimated $1.9B global media account from Omnicom to Publicis without a review, and Coca-Cola readies a response.
What Agencies Winning on TikTok Do Differently
Agency leaders from Power Digital and Adquadrant share how TikTok-first media buying, incrementality tests and AI creative drive growth.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
In-content ads lift recall 5.5x in Omnicom-Rembrand tie-up
Omnicom Media and Rembrand are building a buy-side in-content ad capability; paired placements lift recall 5.5x and purchase intent 4x.
Cable News Ratings Slip Again in September 2026
September 2026 cable news ratings show every major network losing viewers. Fox News stayed No. 1 but primetime fell below 2 million total viewers.