Topic
Tag: Media Buying
35 stories
Hallmark Adds iSpot Outcomes Measurement Ahead of Holiday Push
Hallmark Media and iSpot are bringing outcomes-based measurement to holiday TV, linking cross-platform ad exposure to website visits, purchases and box-office sales.
CTV Ads: Why Views Don’t Prove Anyone Is Watching
Views don’t equal attention. A low-view Paradise clip drew 5X more attention than a top YouTube video—and conversions rose with attention.
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.
WPP Media names Laura Ryan Chief Media Officer
WPP Media has named former Orion Worldwide Global CEO Laura Ryan as Chief Media Officer to lead investment, partnerships, media management and activation.
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.
Stagwell’s Palantir bet: an open, privacy-first data stack
Stagwell's John Kahan explains how Palantir's model-agnostic platform and Harvard-certified differential privacy could reset audience data.
Only 9 Minutes: Why Attention Data Is Reshaping CTV Buys
TVision data shows viewers give real attention to just 9 of the 24.5 daily TV ad minutes. Here's how brands can use attention mid-flight.
IAB Tech Lab AAMP 3.0 aims to standardise agentic ad buying
IAB Tech Lab's AAMP 3.0 introduces OpenProposal, an agent-readable format to take AI media buying from RFP discovery through to transaction.
Commerce Media Is Redefining Retail Media Evaluation
Retail media is evolving into commerce media. Marketing leaders need new criteria: purchase intent, incrementality and transaction proximity.
Cable News Ratings Drop Across Networks in Sept 7 Week
Fox News, CNN and MS NOW posted week-to-week drops in total viewers and the A25-54 demo, with MS NOW seeing the sharpest declines.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.