Topic
Tag: Media Buying
35 stories
Omnicom Leads Race for Coca-Cola North American Media
Omnicom and Dentsu are competing for Coca-Cola's North American media account. Here's why scale, team readiness and relationships favour Omnicom.
DCCC Digital Ad Campaign Targets Black Voters in VA-02
The DCCC is running a six-figure digital ad campaign in Virginia’s 2nd district, aiming to reach Black voters on YouTube and streaming platforms.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
WPP’s Coca-Cola win: a turning point with an asterisk
WPP looks set to win Coca-Cola’s global media and data account, but Publicis left the running early, making the victory harder to judge.
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.
Google Chrome debuts ad detection metrics in CrUX
Google has added ad count, density, network weight and CPU weight signals to Chrome’s CrUX report, giving media teams a new quality lens for…
How Publicis Keeps Winning Big Accounts Without Pitches
Publicis has added PepsiCo, Microsoft, Paramount and LVMH work without formal pitches. Here’s why the model is gaining ground and where the risks remain.
Cable News Ratings Slide in August as CNN Gains in Demo
August 2026 cable news ratings show Fox News, MS NOW and CNN losing total viewers, but CNN grew in the ad-friendly 25-54 demo. What…
YAAP Wins Creative and Media Mandate for Parle Candy Culture
YAAP has been named digital and media partner for Parle Candy Culture after a multi-agency pitch, covering creative, content, creators and media buying.
TikTok Ad Spend Jumps 20-40% in Back-to-School Season
Agencies report TikTok budgets up 20-40% year over year during back-to-school, as TikTok Shop sales surge and the retail calendar stretches earlier.
Attack Ad Uses Rival’s Own Words as 2026 Ad Spend Hits $10.8bn
A North Carolina Senate attack ad built entirely from a rival's old quotes shows how archival footage, fact-checks and record ad spend are shaping…