Topic
Tag: Marketing Strategy
4 stories
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
IIM Amritsar’s Pariprekshya’26: Alt Assets and Attention Lessons
IIM Amritsar's Pariprekshya'26 put alternative investments and attention-based marketing in focus. Here are the key lessons for practitioners.
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.