Topic
Tag: Marketing Strategy
76 stories
92.9% of Revenue Came from Repeat Customers—AI Can’t Explain Why
An analysis found 92.9% of revenue came from repeat customers. The number invites action—but AI can't tell you why they stay.
Greenply sells doors as memories in Doors of India push
Greenply's Doors of India film reframes doors as silent witnesses to family milestones and India's design diversity in an emotional branding shift.
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
Jio Story: The Shared Line That Hosts Pop Culture
Cricket night, a finale and wedding reels now gather around one shared connection. Here's what marketers can learn from the crowd around the phone.
Mummy’s Dal Question Explains 5G, Cloud and AI
One kitchen question shows how 5G, cloud and AI Everywhere for Everyone become an everyday habit. A marketer's read on Jio's quiet shift.
India’s influencer economy splits as exclusivity turns tiered
Nano and micro creators are juggling rival brands, while celebrities lock in exclusive deals. Here is what the split means for marketers.
Jio Story: Five Routines on One Data Day
The saver, the midnight binger, the kirana owner, the first creator and Dadi's first video call reveal how India moved from data cost to…
Jio Story: Which Data Self Are You in India’s Data Decade?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are context-driven personas. Here's how to plan marketing for India's multi-self data decade.
Jio Story: Chai, Class and the Open Road on One Data Day
A UPI scan at a chai stall, a study group on a video call and a family road trip guided by maps show how…
Five Human Habits That Tell India’s Jio Story
From the data saver to Dadi's first video call, five daily rituals show how India moved from worrying about data cost to asking what…
Jio Story: The Welcome Offer’s One-Line Brief for Marketers
How Jio's 2016 Welcome Offer reset India's data conversation and gave marketers a one-line brief: sell the daily habit, not the connection.
When the Data Counter Stopped Mattering
From cyber cafe queues to always-on pockets: how the shift from metered data to unlimited 4G rewired everyday habits and what it means for…