Topic
Tag: Marketing Strategy
76 stories
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four habits of India’s data decade, and what they reveal for marketers.
Chai, Study Calls, Maps: India’s Everyday Data Layer
A look at the quiet data layer behind UPI chai, video-call study groups and live road maps, and what it means for marketers.
Jio Story: When the Cyber Cafe Stopped Being the Plan
From metered data and cyber cafe queues to an always-on pocket connection: how a decade rewired everyday Indian habits and what that tells marketers.
Jio Story: Which Data Decade Archetype Are You?
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty: the four human habits that came with India's data decade, and what they mean for…
A Dal Recipe Shows What Jio’s 5G, Cloud and AI Mean
A kitchen question about dal makes 5G, cloud and AI feel ordinary. Here's the marketing read on Jio's everyday tech shift.
Omnicom posts 7.2% organic growth as IPG integration nears end
Omnicom says its Interpublic Group integration is nearly done, with organic revenue growth accelerating to 7.2% in Q3 as identity and agentic AI take…
Why 2x Better Creative Can’t Beat 100x Greater Reach
Angela Voss and Dale Harrison argue that broad, consistent reach—not cleverer ads—builds market share, and share how to buy TV and CTV without waste.
Jio Story: Chai, Class and a Road Trip Run on Data
From UPI at the chai stall to a study group call and a family road trip map: how Jio's data layer became India's everyday…
Kirana to Cloud: From Khata to Connected Counter
The neighbourhood store is moving from paper ledgers to cloud records, changing how it serves customers and what marketers can learn.
Jio Story: What a Saver, Binger, Kirana and Dadi Teach Marketers
From a data saver to Dadi's first video call, five everyday habits carry the arc from 2016's data reset to India's next digital chapter.
Jio Story: The Chai Stall, the Study Call, the Road Trip
From UPI at a chai stall to a study group on video and maps on a family road trip, how everyday data moments became…
Jio Story: From Data Meter to Everyday Layer
A marketing editor's look at the everyday shift from cyber cafe data rationing to an always-on phone, told through habits and memories.