Topic
Tag: Agentic AI
21 stories
AI Agents Move From Tools to Marketing Teammates
A free MarTech Conference panel on Nov. 4 will show how marketing teams can redesign workflows around AI agents without losing human judgment.
Amazon Ads clocks $19.64B Q3, bets on agentic AI
Amazon Ads closed Q3 at $19.64B, up 12% YoY, and unveiled agentic AI that plans, targets and optimizes campaigns—but transparency remains the open question.
Publicis Groupe names Marcel CEO, CSO for AI expansion
Scott Hagedorn and Sam Levine Archer take new roles as Publicis Groupe expands Marcel's agentic platform into influencer, sports and AEO.
Omnicom posts 7.2% organic growth as IPG integration nears end
Omnicom says its Interpublic Group integration is nearly done, with organic revenue growth accelerating to 7.2% in Q3 as identity and agentic AI take…
Salesforce to fold AI analytics startup Loops into Tableau
Salesforce plans to fold AI analytics startup Loops into Tableau, moving dashboards from what changed to why it changed and what to do next.
MOps teams shift from campaign builders to AI orchestrators
Marketing operations is adding four roles to manage autonomous AI agents, shifting MOps from campaign building to system oversight. Here's what changes.
Stagwell Media launches with 2,300 staff and agentic AI core
Stagwell folds Assembly into Stagwell Media, a 50-market, 2,300-person agency with agentic AI at its core and Alap Ghosh leading India.
AI shifts marketing from funnels to business objectives
Nishant Kalra outlines three AI imperatives: manage AI brand perception, run goal-based campaigns, and close the five-minute lead response gap.
Kroger, Giant Eagle and DoorDash make agentic AI practical
At Groceryshop, Kroger, Giant Eagle and DoorDash detailed agentic AI that turns meal ideas into carts and favors native prompts over pop-up chat.
Kapture CX hires Kruti Khandelwal as VP Marketing
Agentic AI platform Kapture CX appoints Kruti Khandelwal as VP Marketing to lead brand, demand generation and global brand building.
Braze adds self-service AI decisioning and QA agents
Braze's new AI tools lower the barrier to individualized campaign decisioning, automated QA and Claude-based workflows for marketing teams.
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.