Topic
Tag: Agentic AI
21 stories
58% of ad execs expect agentic buying to hit scale in a year
IAB Europe research shows 58% of ad executives expect agentic ad buying to reach scale within a year, but adoption is uneven and oversight…
How to plan a marketing team with AI coworkers
Agentic AI platforms now offer virtual teammates for hire. Here's how marketing leaders can staff, govern and measure hybrid human-AI teams.
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
Axios Launches Axios Direct AI Feeds After Early 2026 Revenue
Axios is taking Axios Direct to market: three AI-ready content feeds for firms, internal models, and personal agents after reaching its 2026 revenue target.
Adobe Expands Free AI Training, Sets 30M Learner Goal
Adobe’s Digital Academy tops 3 million learners in 2026, with India partnerships and free LinkedIn courses for marketers, plus this week’s AI martech releases.
AI Does Exactly What You Ask—And That’s the Problem
OpenAI's agent test shows why marketing teams must define whole objectives, guardrails and human checkpoints before delegating decisions to AI.
Comviva Names Kalyanasundaram Sivasubramaniam DigiTech Head
Comviva has appointed Kalyanasundaram Sivasubramaniam as Product Unit Head for its DigiTech business, tasking him with scaling BlueMarble and Agentic AI globally.
Wondrlab Launches WondrAgents, an Agentic OS for Influencer Ads
Wondrlab has launched WondrAgents, a seven-agent AI operating system powering OPA and Opportune, promising up to 70% faster influencer campaign go-live.
Wondrlab Launches WondrAgents, An AI Agent OS For Influencers
Wondrlab has unveiled WondrAgents, a network of seven AI agents running influencer campaigns end to end across its OPA and Opportune platforms.