Topic
Tag: ad awareness
2 stories
Hershey’s Gen Z Ad Awareness Jumps 13 Points After KATSEYE Push
YouGov BrandIndex data shows Hershey's KATSEYE campaign lifted Gen Z ad awareness from 6% to 19% in September, a 13-point gain.
Monzo’s Olivia Colman campaign lifts ad awareness by 5 points
YouGov BrandIndex data shows Monzo's Olivia Colman campaign lifted ad awareness from 12.2 to 17.2, with buzz, reputation and consideration rising too.