Topic
Tag: ad fatigue
2 stories
Over 80% Festive Shoppers Open to Buying Directly From Ads
VDO.AI's Festive Consumer Index 2026 finds 80%+ festive shoppers open to buying directly from ads, but CTV/OTT trust and comparisons still shape decisions.
When Every Surface Becomes Ad Inventory
From dashboards to smart fridges and AI search, ads are spreading. Digiday explores how much advertising consumers will tolerate before the value exchange breaks.