Topic
Tag: ad sales
2 stories
Condé Nast’s Q4 Ads Trail Goal by $35M
Adweek reports Condé Nast projects about $130M in Q4 U.S. ad bookings, over $35M below its internal goal. The publisher disputes the figures.
Sony shifts non-fiction ads from reach to brand engagement
Sony Entertainment Television says branded integrations now drive 85% of non-fiction revenue, up from 40–45% five years ago.