Topic
Tag: Ad Spend
7 stories
Colgate names new marketing EVP amid Rs 314.82 cr ad spend
Colgate-Palmolive India names Akash Parekh EVP marketing from 1 December as Gunjit Jain exits; Q2 ad spend rises to Rs 314.82 crore.
Festive ad spend to jump 46% as Bigg Boss South scales
JioStar's four Southern Bigg Boss editions have signed 75+ sponsors, with over half new advertisers, as festive spending is forecast to rise 46%.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Festive adex tops ₹60,000 cr as East gets cultural
Regional festivals in East and North-East India are reshaping festive marketing, with ₹60,000 cr-plus adex, local culture and participation-led campaigns.
TikTok’s Ad Network: Nearly 400,000 Apps, Buyers Want Proof
TikTok's global ad network now extends campaigns to nearly 400,000 apps, but buyers say incremental reach and brand safety will decide budgets.
TikTok Ad Spend Jumps 20-40% in Back-to-School Season
Agencies report TikTok budgets up 20-40% year over year during back-to-school, as TikTok Shop sales surge and the retail calendar stretches earlier.
Attack Ad Uses Rival’s Own Words as 2026 Ad Spend Hits $10.8bn
A North Carolina Senate attack ad built entirely from a rival's old quotes shows how archival footage, fact-checks and record ad spend are shaping…