Topic
Tag: Ad Tech
23 stories
Ad tech bets on a server-side escape from Apple and Google
Apple's iOS 27 Safari update is blocking identity providers. Ad tech's response: move ad calls server-side. We unpack the limits and what to watch.
Google’s AI Search Surge Can’t Stop a $500bn Selloff
Alphabet posted its fastest search-query growth in five years and still lost about $500 billion in value as AI Mode ad monetization lagged traditional…
Netflix Hires Ex-Google AI VP Darshan Kantak to Head Ads Platform
Netflix appoints former Google Cloud AI product VP Darshan Kantak to lead its ads platform as the streamer recalibrates ad revenue and product rollout.
Safari Identity Curbs Push 5 Ad-Tech Firms Server-Side
Apple's latest Safari curbs on identity-linked domains hit five ad-tech players. ID5 moves server-side while Trusted Server Framework gains urgency.
1,000+ Publishers Join Stagwell’s Sell Side in Freestar Deal
Stagwell is adding Freestar's 1,000+ publisher network to its owned media arm, pairing media buying with programmatic selling.
Meta’s Oct. 30 AI Ad Rule Puts Risk on Brands
Meta's updated terms make advertisers liable for AI ad changes, even when Meta opts them in. Bookshop.org pulled an ad after an unwanted AI…
Prebid’s Auction Flip Targets Google’s Ad-Tech Grip
Prebid's proposed auction inversion would let ad servers bid into its header auction, potentially separating AdX from GAM without a divestiture.
Zeta’s AWNY Play: Enterprise AI and the End of the DSP
Zeta's AWNY blitz paired acquisitions with an enterprise AI push, while Apple's iOS 27 changes and Olyzon's launch signal the DSP's fading role.
Apple’s Safari Blocklist Pushes Publishers to Trusted Server
With Apple's Safari blocking ad tech vendors without warning, publishers are testing IAB Tech Lab's Trusted Server to keep auctions and ad revenue alive.
Apple Safari blocklist puts ad-tech identity on notice
At Advertising Week New York, Apple's quiet Safari blocklist dominated off-the-record chatter after iOS 27 cut off major ad-tech identity vendors.
AppLovin v Unity: ad auction data fight explained
AppLovin and Unity are in court over what counts as legitimate ad auction data. The case could reshape SDK norms and AI-driven ad optimization.
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.