Topic
Tag: Ad Tech
7 stories
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Why public ad tech is shrinking: the $7 billion trap
Public ad tech firms are leaving stock markets, and bankers say the cause is size, not weak performance. Small market caps make them invisible…
Criteo and Tyroo expand commerce media pact to Southeast Asia
Criteo has named Tyroo Technologies a reseller for Thailand, Malaysia and the Philippines, widening access to its AI-assisted commerce media platform.
3 Ways to Make AI Safer in Live Ad Accounts
Optmyzr outlines three AI safety layers for live PPC accounts: grounding data, account-level policies, and human review before every change.
Google Chrome debuts ad detection metrics in CrUX
Google has added ad count, density, network weight and CPU weight signals to Chrome’s CrUX report, giving media teams a new quality lens for…
AI Is Reinforcing Big Tech’s Grip on Ad Growth
New Madison & Wall estimates show Google, Meta and Amazon captured 56% of US advertising revenue in 2025, as AI-driven buying accelerates.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.