Topic
Tag: ad volumes
3 stories
SRK tops TV celebrity ads as volumes drop 17%
TAM AdEx data shows Bollywood and cricket still dominate TV celebrity endorsements, but celebrity-led ad volumes shrank 17% in Jan-Sep 2026.
TV news ad volumes fall 7%, much softer than last year’s 15%
TV news ad volumes fell 7% in January-July 2026, softer than last year's 15% drop; F&B led and spices, two-wheelers and solar products surged.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.