Topic
Tag: adtech standards
2 stories
IAB Releases New Standards for Agentic Buying and Measurement
IAB Tech Lab's AAMP 3.0 and Measurement Services Addendum aim to standardize AI media proposals and measurement contracts, with comment open until Oct. 22.
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.