Topic
Tag: advertisers
2 stories
CIMM Task Force Targets TV Measurement Chaos
CIMM is forming a task force to strengthen TV measurement accreditation and build a neutral currency framework as Nielsen and alternative currencies drift apart.
India’s Digital Ad Impressions Rise 44%: TAM AdEx
India's digital ad impressions grew 44% YoY in Jan-Jul 2026, led by Services, programmatic buying, Instagram and advertisers like Adobe and OpenAI.