Topic
Tag: advertising analytics
2 stories
How Mercedes-Benz Balances Holiday Magic and Brand Data
Mercedes-Benz USA's brand chief on using prior-year creative data to add emotional holiday storytelling without losing core brand pillars.
Nielsen Moves Streaming Ratings to Daily Delivery
Nielsen is moving Streaming Content Ratings from weekly to daily delivery, cutting data lag by up to 80% and aligning streaming measurement with linear…