Topic
Tag: advertising strategy
2 stories
Agency beauty contests are no longer the default pitch
Earnings calls show top advertisers are swapping year-long, seven-figure reviews for closed pitches, staying put, or splitting work by capability.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.