Topic
Tag: agency networks
2 stories
Havas grows 2.5%; second-tier holdcos still blur
Second-tier holdcos are pitching scale with agility, but consultants say only a few have a clear enough story to survive the Red Ocean.
WARC: 45% of Top Creative Ideas Win Effectiveness Awards
WARC's fifth Health of Creativity report finds 45% of highly awarded creative ideas also earn effectiveness recognition, up from 44% last year.