Topic
Tag: agency review
3 stories
Raymond Lifestyle hands integrated mandate to Publicis Groupe
Raymond Lifestyle shifts creative, media, digital, CRM and tech to Publicis Groupe India after a review worth over Rs 300 crore. Madison World was…
Gut Keeps Tim Hortons Creative Account After Competitive Review
Gut survived a three-way competitive review to retain Tim Hortons' Canadian creative account, even as the brand's home market growth stalls.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.