Topic
Tag: AI adoption
6 stories
Make AI Adoption Stick Beyond Deployment
A Nov. 4 MarTech Conference panel argues AI adoption fails when teams feel unsafe. Here's how leaders can map friction, build trust and make…
ROAS is a compass, not the scoreboard: Jason Pirock
At Brandweek 2026, former Outrigger global brand marketing VP Jason Pirock argues ROAS is directional, creator fit beats reach, and alignment outranks titles.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
Only 13% of Indian enterprises have scaled Voice AI
Nasscom-Krisp report on 140 organisations finds enterprise Voice AI is still pilot-heavy; language accuracy and integration are the biggest scaling blockers.
How JLL’s CMO Unified a Fragmented Global Marketing Team
JLL CMO Siddharth Taparia turned 100 websites and no metrics into one brand platform, performance-linked bonuses, and shared AI.
Marketing Org Design: Why Domain Teams Are Gaining Ground
From brand P&Ls to channel hubs and lifecycle teams, marketing keeps restructuring. Domain teams could be the next fix—if the data layer is ready.