Topic
Tag: AI discovery
2 stories
Mastercard’s 6,000-campaign lesson on marketing ROI
ETBrandEquity and Mastercard gathered BFSI leaders on balancing performance spend and brand ROI. Key figures: 6,000 campaigns, a 60:40 split.
MarTech Conference panel to decode content distribution
A free MarTech Conference panel on Nov. 4 will share a practical framework for prioritizing channels, repurposing content and measuring reach across fragmented digital…