Topic
Tag: AI ROI
2 stories
Most marketers say AI works; only 27% can prove it
Metric Sherpa-Sprinklr study: 92% of AI users say it met expectations, but just 27% can prove it. The gap is weak baselines, metrics and…
A 3-Layer Framework To Finally Answer The AI ROI Question
Productivity gains are easy to show, revenue is not. A base-builder-beneficiary framework helps marketers report AI progress without overclaiming ROI.