Topic
Tag: Amazon Ads
8 stories
Amazon Ads clocks $19.64B Q3, bets on agentic AI
Amazon Ads closed Q3 at $19.64B, up 12% YoY, and unveiled agentic AI that plans, targets and optimizes campaigns—but transparency remains the open question.
Amazon TNF ads convert non-sellers and Colgate sees 8x lift
Amazon's Thursday Night Football is working as a two-sided ad pitch: a DSP gateway for non-sellers and an 8x-lift full-funnel case for Colgate.
Amazon Ad Spend Rises 15-40% Ahead of Prime Big Deal Days
Amazon Ads budgets are up 15-40% ahead of Prime Big Deal Days as brands shift dollars into DSP, CTV and Prime Video. Amazon's Q2…
Amazon Prime Video adds interactive ads with 50% purchase lift
Amazon Ads debuts Interactive Video Ads and Pause Ads on Prime Video India; early markets report over 50% higher total purchases from interactive campaigns.
Amazon says 20% of ad-driven sales arrive late
Amazon Ads says 20% of sales value appears after attribution windows close, and it wants brands to measure campaigns over a full year.
Amazon Ads collapses buying silos as AI takes charge
Amazon Ads' unBoxed launches Full-Funnel Campaigns and DVA+, giving AI more control over media buys while transparency questions linger.
Indian SMBs Make 62% More Ad Creatives with AI
Amazon Ads data shows Indian SMBs made 62% more ad creatives with AI tools in Q1 2026, but only 2% hand full automation to…
Amazon India Crosses 20 Lakh Sellers as AI Tool Use Surges
Amazon India's seller base has crossed 20 lakh, with Seller Assistant interactions up 7.5x YoY and AI-led ad tool adoption growing 77%. Here's why…