Topic
Tag: analytics
4 stories
Growth marketing is India’s next marketing career track
Why growth marketing is moving from a specialist niche to a mainstream career path in India, and which skills now matter most.
Sony’s Mary Yee on Marketing From an Accountant’s Playbook
Sony's Mary Yee on using financial literacy, analytics and one master brand to lead global marketing at PlayStation worldwide.
Karnataka Appoints Ganesh Nachikethu as State PR Head
Government of Karnataka names former Republic Digital head Ganesh Nachikethu as State Head – PR & Communication, signalling a digital-first shift.
Direct/None Traffic Is Growing: Time to Know Your Nones
Direct/none traffic is no longer just typers. Refusers, Delegators, Defaulters and Typers need distinct attribution strategies as privacy and AI grow.