Topic
Tag: Antitrust
8 stories
Google Keeps Adtech Stack as Trade Desk Pitch Loses Edge
A US federal judge spared Google from breaking up AdX and DFP, imposing interoperability fixes that complicate The Trade Desk's open-web pitch.
Google ad tech remedies land as AI platforms move in
Google must open AdX and DFP, but the next ad battle is shifting to AI platforms that combine discovery, ads and transactions.
What Google’s Ad Stack Remedies Really Change for Adland
A federal court spared Google from breaking up its ad stack, but new interoperability and transparency rules could reshape programmatic advertising.
Who Wins and Loses From Google’s Ad Tech Antitrust Remedies
Google keeps AdX and DfP, but rival exchanges gain Prebid access and large publishers get new data rights. Here's who wins and who loses.
Google Ad Tech Remedies: What Actually Changes
A US court has laid out behavioural remedies for Google's ad tech dominance. Here's what changes for publishers, buyers and the open web.
Google’s Ad Tech Case Ends, But AI Scrutiny Begins
Behavioral remedies may close Google’s ad tech case, but regulators and marketers are already watching AI-driven ad tools as the next battleground.
DOJ Second Request Slows Fox’s $22B Roku Takeover
The US Justice Department has issued a second request on Fox's $22 billion Roku acquisition, deepening scrutiny of CTV gatekeeping, ad data and screen…
Google Escapes AdX Breakup, and Publishers Aren’t Mourning
A US court declined to force a Google AdX breakup. Publishers say relief, resignation and a focus on data access now outweigh any sense…