Topic
Tag: attention economy
2 stories
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
IIM Amritsar’s Pariprekshya’26: Alt Assets and Attention Lessons
IIM Amritsar's Pariprekshya'26 put alternative investments and attention-based marketing in focus. Here are the key lessons for practitioners.