Topic
Tag: audience strategy
3 stories
A 6:1 ROAS shouldn’t write your 2027 media plan
A 6:1 search ROAS may flatter the channel but hide weak audience strategy. Here's how to plan 2027 budgets around customers, not channels.
The Verge Rebuilds Audience Team as Direct Sign-Ups Pass Half
Tech publisher The Verge has replaced generalist audience roles with funnel specialists as direct sign-ups pass half its subscriber acquisition.
CNN-News18 Refreshes Programming Under Voice for a New India
CNN-News18 has reworked its weekday and weekend line-up with anchor-led shows, new geopolitical and health segments, and multi-platform distribution.