Topic
Tag: Audience targeting
4 stories
Zee5 and Saptharushi launch ZAP for privacy-first ad targeting
Zee5 and Saptharushi have launched ZAP, a privacy-first audience platform that lets brands target using consented purchase and viewing signals.
81% of advertisers can’t reach new audiences: report
Ad budgets are rising almost 10%, yet 81% of advertisers still fail to reach new audiences, Taboola's The Data Advantage report finds.
DCCC Digital Ad Campaign Targets Black Voters in VA-02
The DCCC is running a six-figure digital ad campaign in Virginia’s 2nd district, aiming to reach Black voters on YouTube and streaming platforms.
DataQuark Launches QUARK VITALS AI Suite for Marketers
LS Digital's DataQuark has launched QUARK VITALS, a four-part AI suite linking data trust, audience targeting, channel choice and creative decisions.