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Tag: BCCI
2 stories
ICC Pitch Aims to Grow Cricket’s 15% Female Web Audience
ICC opens agency pitches for the inaugural Women’s Champions Trophy 2027, seeking integrated marketing and PR to widen female and youth audiences.
BCCI signs Rs 150 crore title deal with Muthoot FinCorp
The BCCI has signed a Rs 150 crore title sponsorship with Muthoot FinCorp through March 2028. Here is the per-match math and market signal.