Topic
Tag: behavioural marketing
2 stories
Jio Story: The 170-Day Reset That Rewrote India’s Data Expectations
The Welcome Offer made data the background and daily behaviour the product. What marketers still take from Jio's 2016 reset, from attention to habits.
HSBC Mutual Fund’s #StayDiSIPlined Campaign Pushes SIP Discipline
HSBC Mutual Fund uses humour and behavioural insight in #StayDiSIPlined to keep millennial and Gen Z investors consistent with SIPs across market cycles.