Topic
Tag: Brand measurement
2 stories
Inside the Scramble to Measure Brand AI Visibility
Digiday reports brands are shifting budgets and hiring AI search leads as ChatGPT, Google and Copilot cite wildly different sources.
Mastercard, Newell, Uber Leaders on AI, Data and Brand Growth
At Brandweek, marketing leaders from Mastercard, Newell Brands and Uber Advertising unpacked AI workflows, attention metrics and multisensory brand building.