Topic
Tag: brand repositioning
2 stories
Cadbury Dairy Milk Kuch Khaas Hai: The 1994 Shift
The 1994 Ogilvy ad that made Cadbury Dairy Milk a treat for grown-ups, not just children, and reset chocolate advertising in India.
BrewDog Kicks Off Tilray Era with Under New Ownership
BrewDog's first major campaign under Tilray Brands pairs provocative creative with retail and on-trade promotions. Here's what marketers should watch.