Topic
Tag: Brand Trust
6 stories
Deconstruct’s Oily Skin Tested Puts Serum Claims on Real Faces
Deconstruct picks 10 participants from 6,000+ registrations for a documentary-led test of two serums on oily skin in Chennai.
Ghadi’s Vishwas Ki Pariksha tests trust with Madhuri Dixit
Ghadi launches a re-engineered detergent campaign with Madhuri Dixit, using on-camera tests of foam, texture and dissolution to back its trust promise.
DMexco 2026: Scaling AI Without Losing the Human Edge
At DMexco 2026, Digiday panels showed how to scale AI with governance and trust, plus what clarity, courage and culture demand from the next…
Why Trust & Will Uses TV to Build Brand Trust
A Brandweek 2026 session shows how the digital estate planning brand uses linear TV, CTV and consistent creative to signal legitimacy.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.
Swiggy Adds 24×7 Food Safety Helpline and In-App Channel
Swiggy has launched a 24x7 food safety helpline and a dedicated in-app channel for complaints — a trust play with real marketing lessons for…