Topic
Tag: Branded Content
9 stories
Singapore Tourism’s Four-Family Series Hits JioHotstar
Singapore Tourism Board's four-family travel series streams on JioHotstar from 31 October, with Cleartrip packages inspired by the show.
WPP Media names Prachi Narayan partnerships head for Google unit
WPP's dedicated Google unit names Prachi Narayan as Head of Partnerships, adding over two decades of content, IP and branded entertainment experience.
Glow & Lovely turns a saas-bahu body-swap into a micro-drama
ShareChat and Moj have launched 'Saas, Bahu aur Magic', a comedy micro-drama with Glow & Lovely that threads skincare into a saas-bahu body-swap tale.
Flipkart Minutes’ 10-minute horror series taps Ramsay Brothers
Flipkart Minutes and McCann India team up with the Ramsay Brothers for The Last Delivery, a three-episode horror series timed for Halloween.
NDTV names Meher Bajwa Editor of Good Times
NDTV has named Meher Bajwa Editor of Good Times, tasking her with building original IP and expanding the lifestyle brand across digital and social…
Sprite Debuts Truth & Spice, an 8-Episode Game Show
Sprite moves from ads into owned entertainment with Truth & Spice, an eight-episode game show pairing celebrities and creators over spicy dares.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
News18 India Launches Jazba to Spotlight Sports Ecosystem
News18 India's Jazba platform brings athletes, policymakers and industry voices together on Sept 18 to explore India's sports ecosystem beyond medals.
Hoopr Names Moushumi Chandra Business Head for East India
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East, betting on regional festive campaigns and licensed music demand.