Topic
Tag: Brandweek
5 stories
Goodwipes Is Using Liquid Death Collabs to Disrupt Bathroom Aisle
Goodwipes is pairing shock-value collabs—from Liquid Death to Olipop—with existing taboos to challenge Big Toilet Paper and build fame.
Podcast Longevity: 5 Lessons From iHeart’s Hit Show
At Brandweek, iHeart's Stuff They Don't Want You To Know team shared five lessons on audience co-creation, format evolution and human content.
Ben Cohen Enlists Marketers to Free Ben & Jerry’s
Ben Cohen's Brandweek brief asks marketers to design a sub-$20,000 guerrilla campaign to pressure Magnum to sell Ben & Jerry's.
Monoculture Is Dead: Winning in a Niche Polyculture
Gold House's Bing Chen argues brands should trade mass reach for deeper ties with niche communities—and gives a four-part superfan playbook.
Mastercard, Newell, Uber Leaders on AI, Data and Brand Growth
At Brandweek, marketing leaders from Mastercard, Newell Brands and Uber Advertising unpacked AI workflows, attention metrics and multisensory brand building.