Topic
Tag: Campaign planning
4 stories
Which Data Persona Fits You? Saver, Binger, Hotspot, Reel Royalty
A marketer's field guide to four everyday data personalities India built after 2016: the saver, binger, hotspot and reel.
Crearo Launches AI Platform to Consolidate Content-Led Marketing
Gurugram-based Crearo has introduced an AI-powered platform that combines campaign planning, creator discovery, content, amplification and analytics.
Crearo Unifies AI-Led Planning, Creators and Amplification
The Gurugram-based platform claims one workflow for campaign planning, creator collaboration, meme creation and amplification across social and publisher networks.
India’s CTV Boom Pushes Brands Past the One-TVC Model
India's CTV audience has crossed 200 million. Marketers are moving from one hero TVC to modular, audience-specific creative systems.