Topic
Tag: Category Marketing
2 stories
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.