Topic
Tag: CDP
6 stories
Salesforce-Braze Deal: 80% of New CDPs Will Embed by 2030
Salesforce's Braze acquisition tightens real-time activation but deepens overlap, pricing and lock-in questions, Gartner analysts warn.
5 HIPAA martech gaps a BAA won’t close
Business associate agreements don't make health martech compliant. Here's how to audit tags, EHR feeds and ad platform exits for HIPAA risk.
Treasure AI moves email pricing from sends to clicks
Treasure AI launched Digital Workers, Personalization Studio, and click-based email pricing at Agentic World 2026, pushing agentic AI into marketing workflows.
Composable vs Packaged CDP: A 4-Point Evaluation Framework
Four criteria—data infrastructure, engineering capacity, real-time latency, and cost—help marketing teams choose between composable and packaged CDPs.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
Why Your Customer Data Is Getting Worse, Not Better
Marketers are collecting more customer data than ever, yet trusting it less. A MarTech Conference panel unpacked data decay, AI risk and fixes that…