Topic
Tag: Celebrity endorsements
9 stories
Aishwarya Rai Bachchan at 53: Advertising’s longevity playbook
As Aishwarya Rai Bachchan turns 53, her three-decade run from Pepsi to L'Oréal, Longines and JW Marriott shows how scarcity and trust build ad…
India’s influencer economy splits as exclusivity turns tiered
Nano and micro creators are juggling rival brands, while celebrities lock in exclusive deals. Here is what the split means for marketers.
Bata’s next marketing battle: from 93% awareness to sales
Bata India uses Rakul Preet Singh's comfort story to push festive footwear, as its 93% awareness shifts focus to consideration, footfall and sales.
SRK tops TV celebrity ads as volumes drop 17%
TAM AdEx data shows Bollywood and cricket still dominate TV celebrity endorsements, but celebrity-led ad volumes shrank 17% in Jan-Sep 2026.
Fossil ropes in Varun Dhawan and Kriti Sanon for Diwali 2026
Fossil’s Diwali 2026 film puts its gold-tone watches inside Tambola, mithai and family moments with ambassadors Varun Dhawan and Kriti Sanon.
AJIO names Ahaan Panday as brand ambassador for festive push
AJIO has named actor Ahaan Panday as its new brand ambassador, debuting with the 'Festival Is Festivalling' festive campaign ahead of the All Stars…
Sebi clears celebrity-led brand ads for financial firms
Sebi's common ad code lets market intermediaries use celebrities for brand promotion but bars product endorsements; accreditation rules also widen.
Sydney Sweeney’s Novig ad is an equity play, not a cameo
The viral Just Sports campaign drew 1.2M Instagram likes—but the bigger story is Sweeney's shareholder-creative role in the prediction market startup.
Why Surrogate Advertising Still Pays in India
Pan masala's ₹48,000-crore market, higher celebrity fees and modest penalties create a favourable risk-reward ratio for surrogate advertising despite regulatory scrutiny.